Many think name doesn’t matter.

They are wrong. It’s a blind spot for them.

Great name doesn’t ensure success but it can have profound impact.

<aside> 💡 The name speaks for founder when he is not around.

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Why matter?

It’s psychological

• People aren’t aware of the impact it is having on them
• What emotions it evokes in them
• It sets expectations of your company in the blink of an eye
• First impressions are hard to change. Both positive and negative.

Wrong company name can tear you down.

You can destroy yourself with a bad name. Few people appreciate the true impact of a company on its products, messaging and positioning.

Under the surface the names a like rudders on a boat, they quietly steer the direction of your company’s positioning, messaging and even products.

Changing your name company is a huge level and should be used more often than it is.

50% of the early stage companies we work with change their names after we invest. Why? Because they realise the power of naming and how to rename. Second, as they change their businesses or target customers, it makes sense. Third, they want to give their teams a fresh start with a clarified mission, and a name change helps cement that shift with their teams.

You can choose a company name that elevates you

1. Memorable
2. Spell-able
3. Avoid being ‘ descriptive; like HipChat, DailyBooth, Excite or MySpace
4. Do be friendly, like WorkDay, PayPal and Google