<aside> 💡 It doesn’t matter how good your engineering team is if they are not given something worthwhile building

</aside>

<aside> 💡 There’s a tremendous difference between how the best companies produce products and how most companies produce them

</aside>

Three stages of tech companies

1. Startup: Getting to product market fit
2. Growth: Scaling to success
3. Enterprise: Consistent product innovation

Startups: Getting to product-market fit

<aside> 🎯 Objective: achieve product-market fit before you run out of money

</aside>

A definition of a startup: a new company that has yet to achieve product-market fit.

Nothing else matters until you can come up with a strong product that meets the needs of an initial market.

In a startup, the product manager role is usually covered by one of the co-founders. Typically there are fewer than 25 engineers, covering a range of from 1 to 4 product teams.

Most of the focus is on the product.

Good startups are optimised to learn quickly.

Growth-stage companies: Scaling to success

<aside> 🎯 Objective: effectively grow and scale.

</aside>

• Hiring more people
• Figuring out how to replicate early success with new, adjacent products and services
• Growing core business as fast as possible

Team size: 25 - 100+